NSPCC

NSPCC Brief Discussion

The discussion that followed the NSPCC brief was mainly focused around the 3 age groups and the different types of imagery we could use to get the message across. The group came up with some really nice ideas, based around the idea of speaking out and not suffering in silence. Some of the imagery we came up with included a zip representing the mouth, clearly a play on the idea of opening your mouth to speak about the issues raised in the brief. The zip concept was also used as part of a different idea where a person could shed their skin with the use of a zip (almost like a coat) and have the slogan read, “You don’t have to go to these lengths to open up”.
Strong imagery of a telephone entrapped in its own cord (resembling barbed wire) was also thought up. The idea being that the phone is not your enemy and there is no reason to be scared or self-conscious about talking to someone about your problems.
The general ideas we had for the two older age groups included the use of much harder hitting imagery and slogan ideas. For the youngest age group we thought about using play blocks and children’s fridge magnets to suggest an idea. Something similar to the previous children’s bullying advert that was on TV.
[Jon G]