Orange Brief

This Brief asked for a series of images (preferably illustrated) with an optimistic feel to respond to the slogans and key phrases. The concept suited our strengths quite well, as the group is full of image makers.
We decided that small friendly characters based crudely on oranges would form the basis of the campaign.

For example, "your group, your network" could have been a netbag full of these friendly orange characters
on the way back from the supermarket.

The illustrations would have been made by using varied media and textures, almost creating a Dave Mckean patchwork quilt, but much less busy and more focused.